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Business Research

Overview and starting point to business research using CCSF resources.

New eBooks

The SAGE handbook of qualitative business and management research methods : History and traditions

Provides an overview of qualitative research methods in the business and management field.

Social Media Marketing: Breakthroughs in Research and Practice

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Includes innovative studies on email usage, social interaction technologies, and internet privacy.

Principles of Business : Accounting

This book presents readers with an introduction to accounting principles and applications, providing entries on many accounting terms, principles and concepts.

Principles of Business : Marketing

This book gives helpful information on topics covering essential terms and strategies in business marketing. It introduces students and researchers to the fundamentals of such marketing topics as corporate sponsorships, crowdfunding, price analysis, and public relations through easy-to-understand entries on important terms, principles and concepts for a deeper understanding of the field.

How to Write a Business Plan

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.

New Books

Facebook: The Inside Story

Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences

Dark Towers:Deutsche Bank, Donald Trump, and an Epic Trail of Destruction

Dark Towers is the never-before-told saga of how Deutsche Bank became the global face of financial recklessness and criminality--the corporate equivalent of a weapon of mass destruction. It is also the story of a man who was consumed by fear of what he'd seen at the bank--and his son's obsessive search for the secrets he kept.

Competing in the Age of AI

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm.  The authors show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years

The Passion Economy:The New Rules for Thriving in the Twenty-First Century

The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. An indispensable road map and a refreshingly optimistic take on our economic future.

Billionaire Wilderness

A revealing look at the intersection of wealth, philanthropy, and conservation. Billionaire Wilderness takes you inside the exclusive world of the ultra-wealthy, showing how today's richest people are using the natural environment to solve the existential dilemmas they face.

Margin of Trust

For the past 25 years, Lawrence Cunningham has written books, articles, and essays about Warren Buffett and Berkshire Hathaway, contributing to the vast quantity of literature on the subject. This work is a selected anthology of these recent writings, looking at the core features of the Buffett model, its costs and benefits, and how it can be adapted and improved for other organizations.

Don't Be Evil: How Big Tech Betrayed its Founding Principles and All of Us

A penetrating indictment of how today's largest tech companies are hijacking our data, our livelihoods, our social fabric, and our minds-from an acclaimed Financial Times columnist and CNN analyst. Rana Foroohar tells the story of how Big Tech lost its soul-and ate our lunch. Foroohar lays out a plan for how we can resist, by creating a framework that fosters innovation while also protecting us from the dark side of digital technology

GMAT Prep Book 2020 And 2021

Test Prep Books' GMAT Prep Book 2020 and 2021: GMAT Study Guide and Practice Test Questions for the Graduate Management Admission Test, 3rd Edition [Updated for the New Exam Outline]

Communicate with Mastery

Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. 

Authenticity: Building a Brand in an Insincere Age

Brands are alienating customers by telling the wrong story and championing a false purpose. Your business can avoid the same fate, attract loyal customers, and out-narrate the competition by embracing authenticity. Authenticity is an anti-gimmick business book. It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way.

Don't Fall for It: A Short History of Financial Scams

This engaging book explores the business and financial lessons drawn from some of history's biggest frauds.Don't Fall For It: A Short History of Financial Scams is filled with engrossing real-life stories and valuable insights, written for finance professionals, investors, and general interest readers alike.

Finding Books

BookSearching for library resources goes better when you:

  • enter words for topics (keywords), authors, or titles, rather than questions.
  • use dropdown menus & checkboxes (limiters/facets) to zone in on exactly what kind of thing you want.
Searching for books - differences
How to Find Ebooks How to Find Print Books

To find ebooks:

  • use the "Books and Media" tab on the Search the Library box. After running the search on the word(s) you entered,
  • Filter My Results navigation on left side of the page. Options selected: Available Online and Books (filters checked)On the left side of the screen find the Filter My Results options--Check "Available Online" under "Availability" and "Books" under "Resource Type." 

 

To find print books: 

  • use the "Books and Media" tab on the Search the Library box. After running the search on the word(s) you entered,
  • "Filter My Results" options in OneSearch with the filters "available on campus" and "books" selected.On the left side of the screen find the Filter My Results options--Check "Available on Campus" under "Availability" and "Books" under "Resource Type." 

eBook Collections

The CCSF community has access to more than 242,000 ebooks and evideos via our O'Reilly and EBSCO eBook subscriptions. Want to learn more about using and finding ebooks for research? We have a video showing how to do just that.

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